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Optimizing Retail Sales at the Eeylops Owl Emporium in Harry Potter Using Choice Models in JMP ®

Sean Schubert, Senior Program Manager, Sherwin-Williams

Discrete choice models are a powerful way to discover consumer preferences. By systematically changing attribute combinations, JMP helps us optimize potential sales of a new product. The Choice Model platform can also be used to optimize product lineups in a retail setting. In this breakout session, we will walk through the mechanics of setting up and analyzing a choice survey focused on increasing sales for retail stores. Additional topics will include model calibration, customer segmentation and market simulation.

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