New Features in Choice Modeling for JMP® and JMP® Pro 13
Melinda Thielbar, JMP Senior Research Statistician Developer, SAS
JMP 13 brings a host of new features for Choice modeling, including a new Maximum Difference Analysis (MaxDiff) platform, and Hierarchical Bayes modeling in JMP Pro. Melinda Thielbar, the developer for the choice platforms, will discuss new features and how they benefit consumer researchers.
Melinda Thielbar, Ph.D. is a Sr. Research Statistician Developer in the JMP Development group. She currently focuses on methods for consumer research, but her experience ranges from modeling naval power systems to Hollywood script consulting. Melinda holds a Ph.D. in statistics and a Masters in Economics.