Melinda Thielbar, PhD, JMP Senior Research Statistician Developer, SAS
JMP 13 brings a host of new features for Choice modeling, including Maximum Difference analysis, options for modeling no-choice responses, a MaxDiff Designer, and improved features for market segmentation. This demonstration will cover how to use the new features, as well as the research behind the computations. We’ll use a case study approach, demonstrating features by analyzing real-world data sets collected through choice experiments conducted by JMP developers. Session attendees new to Choice modeling will leave with an appreciation for the method’s versatility and value. Attendees familiar with Choice analysis will have a more in-depth understanding of the specific capabilities and unique features in JMP.
