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Discovering New Consumer Survey Insights Using Partition Analysis

Diane Navin navin.dd , Section Head Consumer Modeling Leader, Procter & Gamble

Mike Creed  creed.mj  , Consumer Modeling Expert, Procter & Gamble

Amy Phillips phillips.ad.1 , Principal Engineer, Procter & Gamble

Analyzing consumer survey data can take days of running breakout after breakout to understand why a consumer rated an experience the way they did or if there was a particular demographic that was more likely to rate an experience high or low. To be successful at discovering insights, you must first turn over the right rock. Partition analysis quickly identifies the rocks with the most potential, streamlining analysis plans and helping identify new insights.

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