Manchester, UK 5-7 March

Liang Zhiwu is a Principal Statistician at the Procter & Gamble Brussels Innovation Center. Liang has been working at P&G for 21 years. His focus is conjoint analysis and the MaxDiff method for consumer testing, advanced design of experiments for process and formulation analysis, SEM and PLS path models for driver analysis, and prediction modeling for consumer preference and image analysis. He got his PhD in mathematical demography at University of Groningen in Netherlands in 2000 and a master’s degree in statistics at Peking University in China in 1991.