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Why do variables show up in different factor groups?

In his Mastering JMP session on using text analysis to derive sentiments from opinions or product choices, Mike Anderson tells why some emojis showed up multiple times and in multiple sentiments (factor groups). He explains that that is to be expected, the factors group the different emojis (variables) into sentiments and also that JMP lists the percentage that each emoji contributed to the sentiment/factor group.





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