May 28, 2014
The Film on the Rocks case study and data.
Download the case studyDownload the data
Bar Charts, Cross-Tabulations and Mosaic Plots:
Use survey results from a summer movie series to answer questions regarding customer satisfaction, demographic profiles of patrons, and the use of media outlets in advertising.
JMP features demonstrated:
Analyze > Distribution, Columns > Recode, setting value labels, Rows > Missing Data Patterns, and Analyze > Fit Y by X (Contingency)
Statistical/graphical tools used:
Bar charts and frequency distributions, addressing data quality issues, mosaic plots and contingency tables (cross-tabulations), and chi-squared tests.
This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.
Note: Updated to JMP 12 May 13, 2015.