Film on the Rocks Case Study

The Film on the Rocks case study and data.


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Bar Charts, Cross-Tabulations and Mosaic Plots:

Use survey results from a summer movie series to answer questions regarding customer satisfaction, demographic profiles of patrons, and the use of media outlets in advertising.

JMP features demonstrated:

Analyze > Distribution, Columns > Recode, setting value labels, Rows > Missing Data Patterns, and Analyze > Fit Y by X (Contingency)

Statistical/graphical tools used:

Bar charts and frequency distributions, addressing data quality issues, mosaic plots and contingency tables (cross-tabulations), and chi-squared tests.

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This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.

Note: Updated to JMP 12 May 13, 2015.