BookmarkSubscribeSubscribe to RSS Feed



May 28, 2014

Film on the Rocks Case Study

The Film on the Rocks case study and data.


Download the case study
Download the data

Bar Charts, Cross-Tabulations and Mosaic Plots:

Use survey results from a summer movie series to answer questions regarding customer satisfaction, demographic profiles of patrons, and the use of media outlets in advertising.

JMP features demonstrated:

Analyze > Distribution, Columns > Recode, setting value labels, Rows > Missing Data Patterns, and Analyze > Fit Y by X (Contingency)

Statistical/graphical tools used:

Bar charts and frequency distributions, addressing data quality issues, mosaic plots and contingency tables (cross-tabulations), and chi-squared tests.

6659_Film on the Rocks.png

This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.

Note: Updated to JMP 12 May 13, 2015.