The Direct Mail case study and data.
Download the case studyDownload the data
Regression and Forecasting:
Use exploratory data analysis and regression to determine whether sales or lag-sales are related to a direct mail campaign.
JMP features demonstrated:
Graph > Graph Builder, Fit Y by X (Bivariate), and Formula Editor
Statistical/graphical tools used:
Time series plots, simple linear regression, creating lagged variables, predicted values and prediction intervals.
This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.
Note: Updated to JMP 12 May 13, 2015.