Subscribe Bookmark RSS Feed
mia_stephens

Staff

Joined:

May 28, 2014

Direct Mail Case Study

The Direct Mail case study and data.

Links:

Download the case study
Download the data

Regression and Forecasting:

Use exploratory data analysis and regression to determine whether sales or lag-sales are related to a direct mail campaign.

JMP features demonstrated:

Graph > Graph Builder, Fit Y by X (Bivariate), and Formula Editor

Statistical/graphical tools used:

Time series plots, simple linear regression, creating lagged variables, predicted values and prediction intervals.

6661_Direct Mail.png

This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.

Note: Updated to JMP 12 May 13, 2015.