Our World Statistics Day conversations have been a great reminder of how much statistics can inform our lives. Do you have an example of how statistics has made a difference in your life? Share your story with the Community!

Direct Mail Case Study

The Direct Mail case study and data.


Download the case study
Download the data

Regression and Forecasting:

Use exploratory data analysis and regression to determine whether sales or lag-sales are related to a direct mail campaign.

JMP features demonstrated:

Graph > Graph Builder, Fit Y by X (Bivariate), and Formula Editor

Statistical/graphical tools used:

Time series plots, simple linear regression, creating lagged variables, predicted values and prediction intervals.

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This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.

Note: Updated to JMP 12 May 13, 2015.