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Checking Accounts Matter: Improving Customer Profitability at a Community Bank

 Checking Accounts Matter: Improving Customer Profitability at a Community Bank

 

Adam P. Smith, Canandaigua National Bank & Trust

Canadaigua National bank & Trust (CNB) is a full-service community bank with 23 bank offices in the Rochester, New York area. Early in 2013, CNB began to re-examine its consumer strategy to increase profit per customer.

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