JMP has always helped to reduce time to insight – but most users only scratch the surface of what is possible, in many cases overlooking one of the most powerful aspects of JMP: the data table. This session's tips, some that are new for JMP 19 and some that have been in JMP for years, show how creative use of basic table formulas, attributes, and variables can supercharge data preparation, visualization, and analyses. I also share a nice Graph Builder trick that almost nobody knows about.