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New Features in Choice Modeling for JMP® and JMP® Pro 13

New Features in Choice Modeling for JMP® and JMP® Pro 13

Melinda Thielbar, JMP Senior Research Statistician Developer, SAS

JMP 13 brings a host of new features for Choice modeling, including a new Maximum Difference Analysis (MaxDiff) platform, and Hierarchical Bayes modeling in JMP Pro. Melinda Thielbar, the developer for the choice platforms, will discuss new features and how they benefit consumer researchers.

Melinda Thielbar, Ph.D. is a Sr. Research Statistician Developer in the JMP Development group. She currently focuses on methods for consumer research, but her experience ranges from modeling naval power systems to Hollywood script consulting. Melinda holds a Ph.D. in statistics and a Masters in Economics.

Discovery Summit 2016 Resources

Discovery Summit 2016 is over, but it's not too late to participate in the conversation!

Below, you'll find papers, posters and selected video clips from Discovery Summit 2016.