Lim Kim Hui is the Manager, Pre-Sales Support for JMP APxJ. With over nine years of experience in the semiconductor industry, including roles at Western Digital, Micron, and Soitec, he has extensive expertise in yield improvement, defect reduction, process optimization, and statistical analysis.

Prior to joining JMP, he applied JMP to drive manufacturing improvements that delivered more than US$1 million in annual savings. Today, he helps organizations across APxJ leverage statistics, visualization, and experimentation to transform data into actionable insights and accelerate scientific and engineering discovery.

He holds a Master of Technology in Enterprise Business Analytics from the National University of Singapore.