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Practice JMP using these webinar videos and resources. We hold live Mastering JMP Zoom webinars with Q&A most Fridays at 2 pm US Eastern Time.See the list and register. Local-language live Zoom webinars occur in the UK, Western Europe and Asia. See your country site.

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Using JMP for Marketing Analytics and Consumer Research


See how to:

  • Analyze sensory study and survey results
  • Understand how JMP implements Multiple Factor Analysis (MFA)
  • Apply MFA best practices for related to blocks and grouped columns
  • Interpret MFA Summary Plots, including Eigenvalue bar chart, Score Plot and Loading Plot to determine key findings
  • Interpret MFA Variable Loadings, Variable Partial Contributions and Variable Squared Cosines
  • Understand how MaxDiff models consumer preferences using designed experiments and discrete choice models using best-worst pairs
  • Understand the difference between multi-factor choice studies and single-factor MaxDiff studies 


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