Emma Keeling, an Associate Director at P&G, leads the Quantitative Consumer Insights Community of Practice, Data Activation, and In-context Research Testing within the Consumer Insights Innovation, Statistics, and Modelling Group. A biomedical scientist
by training, and now with 22 years of experience, Keeling began her career in instrumentation development and product design, particularly for the Gillette and Venus brands. She now supports P&G globally, which has around 3,500 JMP users.