Advanced Mastering: Using JMP® Pro for Predictive Modeling of Consumer Preferences - Journal and Data
Feb 6, 2018 12:14 PM
Scott Wise's JMP Journal from his Advanced Mastering webcast, Using JMP Pro for Predictive Modeling of Consumer Preferences. Use it to visualize and analyze consumer characteristics, model the impact of marketing efforts on purchase decisions, and experiment to find the most profitable match of products to consumers.
Participants are expected to know how to use JMP or JMP Pro and to have a basic understanding of modeling, recursive partitioning classification and regression trees, model validation approaches, boosted trees, and random-forest techniques.