The JMP training curriculum is diverse and complex. We offer a range of training for beginners and for advanced users. In addition to our ongoing effort to keep all of the training up to date with new editions, we also create new courses as our user needs evolve. I want to tell you about one of them, a brand new course about categorical data analysis. We hope that this new course will be as helpful and as popular as our course about ANOVA and regression.

**Why is categorical data analysis so important?**

It is important because categorical data is abundant across many fields of work. To be clear, categorical data may be numeric or character, and represents a finite set of discrete levels. Examples include gender, political party affiliation, religious affiliation, mortality and morbidity outcomes, product testing outcomes such as pass, fail, or retest, survey responses, market segments, academic test grades, and so on. Whenever you record qualitative attributes, observe membership in a group, or note assignment to a particular category, then you have categorical data.

**Why is categorical data analysis so different?**

There are many methods for continuous or measurement data, such as descriptive statistics (e.g., mean, standard deviation), analysis of variance (ANOVA), and linear regression, that are familiar to most analysts. Analysts sometimes mistakenly use numeric codes for the categorical levels in order to use these methods that are intended for continuous responses. That is a shame because there are always analogous methods for categorical data. Instead of the descriptive statistics for continuous data, we are interested in proportions or probabilities for each categorical level. Instead of correlation between two continuous variables, we want to know about associations between the categorical response and other variables. Logistic regression relates predictor variables to a categorical response in a natural way that respects the discreteness of the levels. Importantly, JMP unifies our tool set so that our treatment of categorical data is very similar to that of continuous data, only adapted to the unique character of categorical data. That is, we can expect to have state of the art methods of estimation, statistics for inference and for model selection, and the same model exploitation and visualization for categorical responses as we enjoy for continuous responses. We emphasize these similarities in the training.

**What kinds of categorical data analysis are covered in this course?**

The course starts with a quick survey of categorical data and reviews its characteristics that distinguish it from continuous data. Descriptive statistics using the Distribution platform and associations using the Contingency platform begin the lessons about analysis. Stratified associations and exact tests of association extend this analysis. Modeling and model selection are introduced using the Partition platform complete the first chapter. The second chapter is about logistic regression. It begins with an introduction to likelihood methods for fitting model parameters, inference, and model selection. The rest of the second chapter covers the application of binary, nominal, and ordinal logistic regression models. The third chapter introduces generalized linear models (GLM), which include categorical responses. The binary logistic regression case is reviewed and solved using a GLM instead. The last example shows a common categorical response, counts, that is handled using Poisson log-linear regression, another GLM.

**Who is this course made for?**

Any JMP analyst who encounters categorical data is a good candidate for this training. This course is advanced and builds upon the lessons of prerequisite courses. A student in this course should be comfortable using JMP (e.g., have taken the Data Exploration course) and statistical methods of inference and modeling with continuous responses (as covered in the ANOVA and Regression course).

**When can I take the course?**

We are offering a spring public class on April 30 through May 3 and a fall public class on November 13-16. Both of these classes will be conducted over the Internet (Live Web format).

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