In addition to being well-written with lots of great examples, the book makes many excellent points worth pondering today -- Earth Day -- and every business day.
Here's one of my favorite quotes about the role of business in addressing environmental challenges: "Business is the most powerful force on the planet; it got us into this mess and is the only force strong enough to get us out," Hirshberg writes.
He argues convincingly that the solutions to our environmental problems will not be effective unless they are part of profit-making activities. Furthermore, based on his 25 years of experience leading Stonyfield Farm and three decades of observing other companies, Hirshberg promises that sustainable practices are actually more profitable than traditional business practices.
Hirshberg marvels at (and tries to emulate at his company) "nature's ability to waste nothing by reusing everything in closed, self-sustaining systems." That description reminded me of some JMP customers who are using the software to improve their own systems, boost recycling and reduce waste.