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Super Crunchers author to speak at Discovery Summit 2012

He’s a lawyer, economist, professor and co-founder of, a website that helps you stick to your goals. He has published 11 books (including The New York Times best-seller, Super Crunchers) and more than 100 articles on a wide range of topics. He is a columnist for Forbes magazine and writes for The New York Times' Freakonomics Blog. He has been a commentator on public radio’s Marketplace. His research has been featured on PrimeTime Live, Oprah and Good Morning America and in Time and Vogue magazines.

Ian Ayres is credible, to say the least. So when he says that “any substantial organization that isn’t using both regressions and randomization is presumptively screwing up,” we tend to agree.

Ayres will speak at Discovery Summit 2012 on Sept. 11, and he has more examples than you can count of how people and organizations are using the core tools of predictive analytics – regression and randomized experimentation – to reach their personal and professional goals.

He knows a lot about how regression can be used to predict wine quality, gambler pain points, music preferences and successful match-making. And he knows that randomized testing can give you at least a 5 to 10 percent lift on whatever it is you care about – whether it’s more Web traffic or better sales.

Ayres is also well-versed in the science behind incentives; his latest book is Carrots and Sticks: Unlock the Power of Incentives to Get Things Done. Ever heard of Zappos’ use of anti-incentives? Or how one man sold his addiction on the Internet for $100 per cigarette smoked?

Weaving together his knowledge of statistics and behavior modification, Ayres will share stories and data about how companies can use predictive analytics to incentivize behavior, retain customers and much more. Don't miss him; register for Discovery Summit today!

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