According to the ads, the Most Interesting Man has lived a life so remarkable that, for instance, "he can speak French in Russian" and "police often question him just because they find him interesting." As a writer and former grammar instructor, I adore this line from one of the ads: "People hang on his every word, even the prepositions."
At the end of some of the ads showing his extraordinary exploits like arm wrestling a dictator and releasing a bear from a trap, the Most Interesting Man says, "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends."
Inspired by these ads, Jason Chavarry, a JMP user on the HR analytics team at The Hershey Company, commented on a post in LinkedIn about JMP: "I don't always Stepwise Regress my large data sets, but when I do.... I do it with JMP. Stay Nerdy my friends.... #DosEquis"
I shared it with a few colleagues, who used the same theme to come up with a couple additional quips for our life sciences software:
"I don’t always create linkage maps for my experimental populations, but when I do, I do it with JMP Genomics. Stay inbred, my friends." (Kelci Miclaus)