Real wisdom from experience, statistical thinking and actionable results are thoughts that come to mind from the engaging conversation I had with Rob Reul, founder of Isometric Solutions, an international market research firm specializing in customer intelligence research. Rob helped us kick off the 2014 lineup for Analytically Speaking, and he’s already made great use of some new features in JMP 11 for consumer and market research. The discussion was supposed to be presented live, but weather prevented that. Instead, the webcast is available on demand.
Like John Sall, who urges JMP users to “be brave” and demo your findings live, Rob came prepared with some very interesting examples he showed in JMP. One thing we didn’t get to show were some very funny advertisements from his customer, Repair.com, that were a direct result of better understanding the sweet spot of their target audience. See which 30-second ad you think is funniest, the tomato guy or the pizza dude. We still laugh each time we replay these!
In case you are wondering about the title of this blog post, it is based on the Benjamin Disraeli quote that Rob features on his business cards (which we were compelled to modernize): “As a general rule, the most successful man in life is the man who has the best information.” British politician (1804 - 1881). Surveys and choice experiments are effective ways of getting information-rich data.
Watch the webcast, and you’ll learn a lot about surveys, choice experiments, interactive visualization and more.
And if you’re disappointed that you didn’t get to ask Rob a question during the live webcast, submit one in the comments section below. We will choose several for Rob to answer in a Q&A blog post.