あなたは音楽CD派？それともストリーミングサービス派？ 音楽業界の動向をJMPで分析してみた

[#1]

From zero experience to the world of statistics JMP

This time, there is a rim " JMP (Jump) I will work in the marketing department.In any company, it is important for employees to learn their products and industries.I study there and I'm a beginner JMP I decided to investigate familiar themes with my partner.

The first theme I decided after getting lost was "Trends in the music industry".musics CD (hereinafter referred to as "CD") The way you listen to music, such as streaming services, is changing rapidly, but what is the current mainstream when you look at sales?I checked it there this time.

Music streaming is a service that many people use

First of all Spotify Or Apple Music Let's focus on music streaming services such asRecently, TV cm Also, as the opportunity to see in the advertisement in the town increases, the recognition for the service itself seems to be gradually rising.Already in Japan Ten More than companies provide services, and the number of users is increasing in recent years.

However, since the music streaming service members include both free and paid members during the trial period, it is anxious about how much sales are actually growing.

" CD Has long been spoken of in the context of the decline of the music industry and the shrinking market size, but is streaming sales enough to recover it across the industry?This time, that question JMP I would like to analyze it with

Streaming's share of total music distribution sales

To get the data, Japan Records Association website I tried to access.Find the data you want from "Statistics" item.Streaming sales were included in Music Distribution Sales along with ringtone sales and ringtone sales.Based on the information on this website, 2005 From the year 2018 Up to year 1 The sales figures summarized for each year are shown in the table below.

Table 1: Sales of Music Streaming and Music Distribution by Year

Year	Streaming	Music distribution overall
2005	46	34, 283
2006	119	53,478
2007	878	75, 487
2008	1,212	90,547
2009	1,083	90, 982
2010	734	85,990
2011	618	71, 961
2012	1,007	54, 298
2013	3,060	41,661
2014	7,853	43,699
2015	12,393	47,073
2016	20,003	52, 886
2017	26,302	57, 297
2018	34,866	64,466

(Unit: one million yen)

Reference: Japan Record Association “Music distribution sales annual trend” https://www.riaj.or.jp/g/data/annual/dg_t.html (Reference 2019-04-20)

In this table, you can see that streaming sales are growing, but the transition is not easy.there, JMP Try to make a bar chart using.

Graph 1: Sales by Music Streaming and Music Distribution by Year

In this way, the overall music distribution sales 2009 Approximately ¥ 91,000,000,000 of the year ( 910 (Billion yen) began to peak, but it turned out that it was recovering as streaming sales grew.The presence of streaming has increased year by year, 2018 Streaming accounts for over half of all music distribution sales in the year.

2007- 2010 There was a time when ring tones and songs became popular around the year, but the boom was down 2012 Around the same time, streaming started to grow just by turns.

In the field of music distribution, it can be inferred that the revenue structure has shifted from ringing melody and ringing center to streaming center.

JMP Music industry that has been seen in

So in this result an audio record ( CD What will happen if you add the total of sales of sales of albums & singles, analog disks such as records, cassette tapes) and music sales?

First, I made a table of the yearly audio records, the entire music distribution, and the total amount of them.

Table 2: Sales of each media by year

Year	Audio record	Streaming	Music distribution overall	Total
2005	367, 237	46	34, 283	456, 493
2006	351, 564	119	53,478	461, 886
2007	333,290	878	75, 487	466,600
2008	296,149	1,212	90,547	452, 323
2009	249, 632	1,083	90, 982	407, 498
2010	224, 998	734	85,990	369,602
2011	211, 653	618	71, 961	353,811
2012	227, 723	1,007	54, 298	365, 126
2013	198,460	3,060	41,661	312, 129
2014	186,443	7,853	43,699	297,875
2015	182, 566	12,393	47,073	301, 522
2016	177, 707	20,003	52, 886	298, 542
2017	173, 853	26,302	57, 297	289,346
2018	157,611	34,866	64,466	304, 803

(Unit: one million yen)

Reference: Japan Recording Association " Production results · Music distribution sales results Total amount transition " Removed "Music Video" and "Music Software Meter" columns and added "Streaming"

.The above table “total” is the sum of “audio record”, “music video” and “music distribution sales” of the reference source. It becomes a numerical value. 　 https://www.riaj.or.jp/f/data/annual/total_m.html ( reference 2019-04-20)

After all the feature is not seen even if only numbers are arranged.I feel like I can not get in my head as the number of columns increases.If you notice it, is the amount of audio records and totals gradually decreasing?It can not be said that this is data analysis.

There again JMP Let's make a graph withAs a matter of fact, using statistical software is useful because even a statistical beginner like me can easily create graphs.And the finished graph is "Graph 2" below.

Graph 2: Sales by media by year

If you look at this, you will notice a lot.

For example, the following points.

1. 2005 is about sales of music 80% Audio record occupied.As the breakdown of this, since the proportion of records and cassette tapes will not actually be so large (Sorry, I guess this is because there is no data here), "Enjoy music" was then "at the time CD It would have been almost synonymous with buying.
2. Here is the total music sales Five It has stopped falling in the year.
3. Although CD sales have fallen, they still account for about half of the overall music sales.
4. I personally thought that streaming has been gaining momentum in recent years, but 2018 Sales even in the year CD of Five Minutes 1 It was strong.

Summary

" CD Is said not to sell, and it has long been CD Even though the shops are disappearing, their presence in sales of the whole music was still alive.Moreover, Spotify Or Apple Music From popular music streaming services such as Five The result is that there is almost double sales." CD "I can't sell" may be "compared to the old days".

This time, I examined the trends in the music industry, but if I examine data based on my questions without making any doubts or assumptions, I can deepen my understanding of the field and also be able to notice my own mistakes.

Even if you don't have expertise in statistics or data analysis, you can easily visualize data using statistical analysis software.It may be a little overstated, but through the data I was able to feel a bit of the fun of delving into my interest.