February 2018 update:
1. The addin nolonger assumes a .co.uk domain for google searches and the Tripadvisor website. This should atleast ensure compatibility across .com and .co.uk but further testing will be done in March to evaluate behaviour in other geographic locations
2. The addin has been updated to be compatibile with the latest changes of the Tripadvisor website.
This add-in uses pattern matching to "web scrape" TripAdvisor hotel reviews. Guest comments can be reviewed in a JMP report window or saved to a table (e..g. for further exploration using Text Explorer).
By default 10 reviews are retrieved. The guest review hotspot (red triangle) gives you the option to increase this option up to 500.
Two word clouds are produced - one for the review titles and the other for the body content of the reviews.
Summary ratings are also retrieved together withe the map URL: