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mia_stephens

Staff

Joined:

May 28, 2014

Cost Leadership Case Study

The Cost Leadership case study and data.

Links:

Download the case study
Download the data

Curve Fitting:

Use regression to assess the effectiveness of a cost leadership strategy in increasing market share, and assess the potential for additional gains in market share under the current strategy.

JMP features demonstrated:

Analyze > Fit Y by X (Bivariate)

Statistical/graphical tools used:

Simple linear regression, spline fitting, transformations, predicted values and prediction intervals.

6662_Cost Leadership.png

This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.

Note:  Updated to JMP 12 May 13, 2015.