The Cost Leadership case study and data.
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Use regression to assess the effectiveness of a cost leadership strategy in increasing market share, and assess the potential for additional gains in market share under the current strategy.
JMP features demonstrated:
Analyze > Fit Y by X (Bivariate)
Statistical/graphical tools used:
Simple linear regression, spline fitting, transformations, predicted values and prediction intervals.
This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.
Note: Updated to JMP 12 May 13, 2015.