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Cost Leadership Case Study

The Cost Leadership case study and data.


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Curve Fitting:

Use regression to assess the effectiveness of a cost leadership strategy in increasing market share, and assess the potential for additional gains in market share under the current strategy.

JMP features demonstrated:

Analyze > Fit Y by X (Bivariate)

Statistical/graphical tools used:

Simple linear regression, spline fitting, transformations, predicted values and prediction intervals.

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This collection of business case studies was provided by Marlene Smith at the UC Denver Business School.

Note:  Updated to JMP 12 May 13, 2015.