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Eva_Boonaert
Level I

consumer research: save utility formula

Hello

 

I am analyzing different mixed logit models on my data from a discrete choice experiment. Therefore, I use the 'Hierarchical Bayes' estimation procedure under 'Consumer Research'. However, if I select 'save utility formula', the parameters estimates that are saved are not the same as the calculated posterior means of my model. So, what does the saved parameter estimates represent then?

 

I provided the saved parameter estimates in the first image in attachment and the bayesian posterior means in the second image.

 

Many thanks in advance

 

Kind regards

 

Eva

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