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Working with Marketing Response Rates

tallman

Community Member

Joined:

Aug 12, 2014

How can I graph direct mail response rates by different attributes in JMP?  My file has a Y or N for Response and then multiple attributes for ever record.  I can graph the Y and N separtely but I'm trying to graph or show the Y's as a precentage of all records for various attributes.

1 REPLY
KarenC

Super User

Joined:

Feb 10, 2013

Check out the "consumer research" platform (Analyze>Consumer Research).  You may need to refer to the Help>Books>Consumer Research for details as there are different ways to address your question depending on how your data is formatted.