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Why Maxdiff design in JMP can only do for one subject?


Community Member


Aug 10, 2015

Does anyone know why in JMP MaxDiff design only can generate 1 subject results? If I want to get a MaxDiff design for multiple subjects, how should I do in JMP?

Zhiwu Liang



Apr 26, 2012

This is how I set up the anlysis


for example I built a survey with 5 sets of choices. 

In the analysis I waned to see the utility of each set of choices within each set, not all of the choices together.


This is how I set up the analysis dialog

Screen Shot 2018-05-25 at 8.24.35 AM.png

notice that I have Profile ID nested within Choice topic


In the Max Diff report the each item is returned in this format  "[Choice Topic] Choice Set"

I used the Make Data Table option to get a new table, then parsed the column with the labels into two columns with a formula like .. item(1, ":Lable", "]")   <<double check this it might actually be .. item(":Lable". 1, "]") 



JMP Systems Engineer, Pharm and BioPharm Sciences