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Apushee
Level I

Estimation of mixed logit model using simulated maximum likelihoods in JMP

I would like to run a mixed logit model using maximum simulated likelihood for my choice experimental data. I understand that there is a choice model platform in JMP -Analyse/Consumer Research/Choice- then run mixed logit model with Hierarchical Bayes. Instead of Hierarchical Bayes I would like to use maximum simulated likelihood method. I was wondering if this option available in JMP Pro. Would appreciate any suggestion.

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