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Cluster analysis and Ward's Method

Hi all

I have just begun to study the cluster Analysis. We use JMP and doing some exercise we used the Ward's method to determine the partitions of variables character. Now, I've read several documents stating that the Ward method can not be used for these variables but only for those numbers. Can I use the Ward's method for character data with JMP? If yes, how does this type of analysis? Which functions of JMP should be used?

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