It’s World Statistics Day! To honor the theme of the day, the JMP User Community is having conversations about the importance of trust in statistics and data. And we want to hear from you! Tell us the steps you take to ensure that your data is trustworthy.
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The Role of Perception in Statistics-Based Decisions (2020-EU-45MP-367)

Level: Beginner


Bryan Fricke, JMP Principal Software Developer, SAS


JMP is a powerful tool for generating statistical reports for evaluation by decision makers. However, when it comes to preparing reports, accuracy and comprehensibility are only part of the story. For example, psychologists Amos Tversky and Daniel Kahneman have suggested that presenting results in terms of a potential loss can have about twice the psychological impact as an equivalent gain. In this session, we will explore the role perception plays in statistics-based decisions and how knowledge of that role should inform JMP users with respect to generating reports for decision makers.


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