Graph Builder is known for enabling quick and easy visual exploration. However, JMP users may not know that a great deal of power lies beneath the surface. This presentation will explore the building blocks of Graph Builder and show how to combine them for more effective visualisations. I will demonstrate live how "variables" go into "roles" and are turned into graphics by "elements," which can then be modified by options and properties. Specific topics covered by this talk include a review of basic Graph Builder functionality, an overview of the Graph Builder architecture, highlights of little known features, and customisation of graph properties for presentation.