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Customer Behavior Outside the 4 Walls

Customer Behavior Outside the 4 Walls: A Business Analytics Practicum Project Using JMP®

Maria Weese, Assistant Professor, Farmer School of Business, Miami University weeseml

Chris Bailo, Nathan Bringling, Christian Cook, Maggie McGrath, Ryan McHenry, Jennifer Reitz, Xianzheng Su, Thomas Weseli and Miranda Welch, Students, Farmer School of Business, Miami University

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