Analytics at Work: Secrets of Data-Charged Organizations
Jeanne G. Harris, Accenture
The extensive use of data, statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive decisions & actions. Analytics, statistics, and fact-based decisions are not new to businesses. DSS, ESS, BI, etc were important and provided value, but were often marginal to the mainstream of the business. With firms that compete on analytics, the capability moves to center stage.