Did you know that >40% of people in North America are concerned with body odor? Have you ever had one of those... 'ugh, I really need a shower' moment while hiking, riding the bus or just going on about your life? In this poster, we will showcase the power of using the qualitative and analytical tools in JMP Analyze platform to discover opportunity areas for technology development. We will show you how to leverage Text Explorer, Multivariate Methods, Screening and Predictive Modelling across different sources of data. Analyzing structured and non-structured data, we uncover big opportunities and neat insights, we will show you how combining insights we are fueling innovation and further learning in Skin and Personal Care.  At Procter & Gamble, these tools aid in the development of new products and ideas to serve millions of people every day with trusted brands. Join us for an interactive JMP talk and learn how to uncover insights from surveys and consumer reviews that help unlock new innovations for superior Skin and Personal Care products.